Chat overhaul is LONG overdue!! We bring this up all the freaking time...runes too, but that's a whole other subject that really irks me on behalf of players on newer servers.
This is an extremely social game. There is a significant number of players who are literally hanging on to DS because of the friends they've made in this game. This, like so many things, needs to be seriously considered as a long, long, long, long time request toward "quality of life" improvements.