I dislike this contest because I can.not even earn enough tokens to get through the tier prizes.....
Knight Arthur is right. If you don't save your tokens (or other resources) for contests than you cant imagine to unolock all progress tiers easly. This is absolutely normal, it is always been that you have to do something (hard or not so hard) to gain a reward. Otherwise they wouldn't have called em "Contests" but "Gifts".
Also I must say that progress tiers were absolutaly easy to unlock this time.
I agree with op that the rank rewards were absolute rubbish.
On the other side I also agree with this, but it is a different point. Night Prowler was saying that tiers were hard to unlock (wrong), not that what you get is rubbish (correct).